Course Syllabus

Media and Society

About Lesson

Synopsis of the Course

This course offers students an overview of media and how media technologies are affecting society. It will expose students to the usage and effects of mass media, and how or why it has become an integral part of human life. Students explore the impact of media on culture and social structure through the close examination of cultural products including books, television shows, music, and advertising. Using a wide range of theoretical constructions, students learn to analyze the social meanings of cultural objects.

Learning Outcomes

By the end of this course, you should be able to

CLO 1 - Interpret the usage and effects of media on society.
CLO 2 - Demonstrate autonomous learning in issues and challenges related to media and society
CLO 3 - Identify the positive and negative impacts of media on society

Refer to the Course Plan to understand Taxonomy Level and Domain of Program Learning Outcomes

Course Content

The syllabus for this course is as follows

No	Topic	Description
1	Unit 1 Introduction to Media and Society	Overview of the course and its objectives Historical context of media's role in society Key concepts and theories related to media and society
2	Unit 2 The Evolution of Media Technology	The history of print media The rise of electronic media The impact of digital media
3	Unit 3 Media Ownership and Control	Concentration of ownership in the media industry The role of government in regulating the media Alternative forms of media ownership and control
4	Unit 4 News and Journalism	The role of news in shaping public opinion Issues of bias and objectivity in news coverage The future of journalism in the digital age
5	Unit 5 The Impact of Social Media	The rise of social media and its impact on society Issues related to privacy and surveillance The role of social media in political communication
6	Unit 6 Advertising and Consumer Culture	The role of advertising in shaping consumer culture The impact of advertising on children and young adults Criticism of advertising and consumer culture
7	Unit 7 Media and Representation	The role of media in political communication The impact of media on political campaigns and elections Criticism of the role
8	Unit 8 Media and Politics	The impact of media on global communication and cultural exchange The role of media in shaping international relations Criticism of the impact of media on globalization
9	Unit 9 Media and Globalization	The role of media in shaping popular culture The impact of media on the entertainment industry Criticism of the role of media in entertainment
10	Unit 10 Media and Entertainment	The role of media in shaping popular culture The impact of media on the entertainment industry Criticism of the role of media in entertainment
11	Unit 11 Media and Public Policy	The role of media in shaping public policy The Impact of media on policy-making and governance Criticism of the role of media in public policy
12	Unit 12 Conclusion and Future Directions	Summary of key concepts and theories covered in the course Discussion of future trends and challenges related to media and society Final reflections and evaluations of the

Course Assessment

Refer to the following table for the breakdown of marks allocated to the assessment in this course.

Assessment	%
Assessment	%	Continuous Assessment
Quiz	30
Presentations	30
Case study/Groupwork/Project	40

Final / Formative Assessment
-	-

Refer to the course planning for this semester for more details available in the modules of this course.

Textbook and References

The textbook and references that are used in this course are as follows: