Overview
In today’s world, media plays a central role in shaping society. From traditional forms like newspapers and television to modern digital platforms such as social media and online news outlets, media influences how we perceive the world and interact with one another. This unit will introduce the foundational concepts of media and its relationship with society, tracing its historical development and examining the dynamic role it plays in contemporary life.
We will explore how media serves as both a reflection of society’s values and a powerful force in shaping them. The unit will also introduce important theories and frameworks used to study media, helping you understand how media operates in different social, political, and economic contexts.
Key Topics Covered:
- Definition of Media: Understanding different types and functions of media (e.g., print, broadcast, digital).
- Historical Evolution of Media: From traditional forms to the rise of digital and social media.
- Media and Communication Models: Examining the process of how media messages are produced, transmitted, and received.
- The Role of Media in Society: How media influences public opinion, culture, and social norms.
- Introduction to Media Theories: Overview of key theories such as Agenda-setting, Framing, and Cultivation Theory.
By the end of this unit, you will gain a fundamental understanding of the various forms of media and their societal functions. You will also begin to develop a critical awareness of how media not only reflects but also influences the world we live in.
